Content marketing is essential for expanding your brand’s reach and reaching the right audience.
You won’t be able to generate leads, increase conversions, or grow your email list if you don’t have it.
You’ll be able to stay ahead of the competition if you can keep up with what your customers want.
According to Statista, content marketing revenue has surpassed $42 billion per year and is still increasing. As a result, many businesses are emphasizing content marketing — if you don’t, you risk falling behind.
Focus on the latest content marketing trends listed below and incorporate them into your strategy to make 2022 your company’s best year yet.
Here are some content-focused strategies to help you keep customers interested long after you’ve closed a deal:
- Updating your website contributes to a positive customer experience, encouraging visitors to return for more.
- Examining how your customers interact with your product after they purchase it by requesting video reviews will increase engagement.
- In your email marketing campaigns, include promotional information, compelling product features, news about upcoming changes, or discounts that could entice disengaged customers to return.
Augmented reality visual storytelling (AR)
Neuroscientists at MIT discovered that the brain can recognize images seen for as little as 13 milliseconds. Images are stored directly in our long-term memory, whereas text is not.
So, if you want people to remember and care about your company, you must include outstanding images in your content. Similarly, you can make your communications more interesting by breaking up monotony and giving your customers the opportunity to request more.
In 2021, 93.3 million people will use augmented reality at least once per month.
Augmented reality has been used by Pokémon Go, IKEA, Sephora, and Warby Parker to create user experiences that stand out and draw customers in.
Here’s how it can aid in the promotion of your content:
- Including interactive features that allow you to introduce new things to your customers can help your content stand out.
- It allows you to connect with your audience on a more personal level.
- It encourages audience involvement before, during, and after their experience.
