The power of social media platforms extends beyond raising brand awareness and increasing engagement with your content. Your social media profiles have the potential to generate qualified leads that can be converted into sales.
According to factoHR, nearly eight interactions are required to finalize a meeting with the prospects, and guess what? Social media can be a great help throughout this journey.
Brands that use social media lead generation techniques achieve superior results throughout the sales funnel, including increased brand awareness and conversions, increased sales productivity, higher revenue growth, and the development of a community of social media advocates and followers.
As a result of our observations of the most successful campaigns, we’ve outlined 10 tips and strategies that you can use to get started on your social media lead generation journey.
1-Display targeted advertisements
Running sponsored social media advertising entails gathering the necessary data, analyzing it, and putting it to use in order to make your paid social media more powerful and successful than before. If done correctly, it has the potential to be a fantastic social media lead generation tool that saves businesses time and money.
Before running social media ads, get to know your customer and define your objectives and key performance indicators (KPIs). Connect all of your owned ad accounts in one place as well. One of the most difficult issues is proving marketing ROI, and to do so, you must link data from multiple channels into a single location, then monitor and evaluate it all at the same time.
2-Continue to post on a regular basis.
People are more likely to trust brands that maintain a consistent presence across multiple social media channels. Your audience will be unable to recognize your brand, interact with you, or inquire about your offerings if you only post once in a blue moon. You can attract your target audience and entice them to check out your profile if you consistently upload high-quality content.
Each social media platform necessitates a different level of consistency. For example, on Instagram, you should post at least once per day. You must post at least twice or three times per week on Facebook. While Twitter requires 3-4 tweets per day to appear in people’s feeds.
To keep the desired posting frequency, use a social media scheduling tool like RecurPost, which allows you to streamline your content across multiple social media platforms by allowing you to schedule bulk posts in advance.
3-Produce additional video content
Video content now dominates every social media platform more than ever. People are more interested in scrolling through video content than static image posts since the introduction of Instagram reels, TikTok, Facebook watch, and YouTube shorts. As a result, if you want to generate leads through social media, you must jump on board as well.
According to recent Web Marketing Video Council research, 60 percent of businesses are now leveraging video on social networks. If you are a startup with a limited budget, use video editing software to create the best videos for your products and services. These videos could be status updates, stories, profile videos, or comments on social media posts. You can create a number of small snippets that will serve as brand-building tools for your company and distribute them across various platforms over time.