Online marketing is a multi-headed beast. The average marketer must balance social media, content marketing, email marketing, and other inbound marketing tactics. All the while ensuring that the most effective are monitored in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, with or without a team, understands how exhausting it is.
Productivity becomes critical if you want to juggle these properly. The right tools are essential for automating as much of the process as possible and reducing the time spent on the rest.