A plethora of B2B influencers are shaping the future of marketing for 2022 and beyond in the business landscape of 2021.
We’re thrilled to publish our annual list of some of the world’s leading B2B marketing influencers to honor and celebrate our industry’s B2B marketing subject matter experts, including many who will be speaking at this week’s MarketingProfs B2B Forum virtual event.
Every year, the MarketingProfs B2B Forum is packed with the most insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no exception.
MPB2B will take place on October 13 – 14, 2021, and will feature a stellar group of B2B marketing professionals carefully assembled by the MPB2B programming team, in an updated virtual format designed to bring you all the latest industry knowledge without any of the screen fatigue.
In the spirit of assisting B2B marketing professionals in learning more and connecting with new voices, we’ve compiled our most recent list of B2B marketing influencers to follow and learn from in 2022 and beyond, many of whom will be speaking at #MPB2B.
Methodology of Lists — Relevance Rules: This year’s list begins with a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered on the practice of B2B marketing.
Today’s B2B marketing influencers face higher expectations for content sharing than ever before, and the experts on our list all perform exceptionally well in terms of audience engagement and resonance.
We identified and validated the credentials of a powerful group of B2B marketing experts using a variety of ranking signals, including influencer marketing platform Traackr and other metrics.
Our list this year emphasizes the growing importance of resonance over mere follower numbers, as audience size alone is not a predictor of success, and we’ve also prioritized the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.
A variety of criteria are used to create such a ranking, including:
- Resonance in the audience
- The topicality of the content published by each influencer
- Network participation in on-topic content
Online data for these rankings is gathered not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and a variety of other platforms — this is important to know because many lists rely solely on Twitter and fail to account for relevant influencer activity from other social media platforms.
Many thanks go out to each of these generous B2B marketing influencers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other.
Our list for 2021 includes a few familiar faces as well as many new B2B marketing industry influencers, forming a refreshing mix of professionals to follow and learn from in 2022 and beyond.
