A landing page is one of your website’s most important pages. They’re usually designed with the goal of converting visitors into leads, so getting them right is critical.
So, in this article, we’ll look at seven examples of killer landing pages that you can use as inspiration when creating your own. This will give you more insight into what works and will help you improve the conversion rates of your landing pages.
iCASH enables website visitors to personalize their experience.
iCASH is a financial lending company that offers assistance to Canadian residents. And they’ve done an excellent job of personalizing their onsite experience for website visitors by incorporating interactive elements.
They’ve created an interactive calculator that allows visitors to enter information such as the loan amount required, the number of repayments desired, and the province in which they live. This strategy is very effective because it allows you to personalize each visitor’s experience and give them the opportunity to get exactly what they want from the company. It also increases transparency in the loan application process and gives prospective customers a sense of control.
Personalizing your prospects’ purchasing experiences is an excellent way to gain customers and optimize your landing pages. This is a great example of that, and if your company offers customizable products or services, make that clear from the moment someone arrives on your landing page.
American International University assists prospective students in visualizing themselves as students there.
Helping your website visitors imagine themselves using your products and services is a great way to increase conversions. And one way to do this is to use images or videos of people who resemble your target audience.
On their landing page for their film production program, American International University (AIU) does this very well. They use various images of people who are already enrolled in the program and even include a promotional video featuring real students who are enrolled at the school. The video depicts how these students interact in class, the library, and among themselves as they work toward a new degree.
A lot of experts say the future of marketing is video and AIU has done well to tap into the world of video marketing by creating this high-quality and engaging video that can help prospective students imagine themselves at the university. You can also take a page from their book and attempt to create professional-quality videos that demonstrate to prospects what it’s like to use your products or services.
Helix Hearing Care makes scheduling an appointment a breeze.
To achieve the best results from your landing pages, make it as simple as possible for people to take the next step with you. This can help improve your conversion rate because it informs your prospects about what they need to do to become customers.