Amazon recently introduced a new tool that encourages brands to strengthen their relationships with their customers.
This tool, when used correctly, will drive visitors to Amazon and encourage them to spend more time shopping.
Continue reading to learn more about Amazon Manage Your Customer Engagement and how to get started!
What is the Manage Your Customer Engagement Tool from Amazon?
To avoid diverting traffic away from the marketplace, Amazon has previously handled customer communication for sellers directly on the platform.
Amazon has given brands more control with this new change. In addition, Amazon has created a safe and seamless way for brands to reach out to customers while keeping traffic on the platform.
The “Manage Your Customer” engagement tool allows brands to market directly to Amazon customers who are actively following that brand. The goal of this tool is to help brands build customer loyalty and relationships while also increasing the visibility of newly released products.
Amazon’s new customer engagement tool allows brands to directly interact with customers who are interested in their business and products. This strategy is intended to increase customer engagement across the platform.
Finally, increased engagement and traffic benefit both the seller or brand and the community as a whole.
What Impact Does the Tool Have on the Buyer Experience?
Shoppers who follow specific brands have access to this engagement tool. The “follow” button can be found on the storefront page of any business on the Amazon marketplace. Users can also follow a brand by looking through Amazon Posts or visiting Amazon Live video pages.
Customers can use Amazon Follow to stay up to date on the people, brands, and interests they want to learn more about. It offers a simple way to build loyalty and stay connected to the topics, products, and services that are most important in the customer journey.
How Can Brands Increase Their Amazon Followers?
When it comes to Amazon marketing metrics, brands should pay special attention to their active followers. Using Amazon Posts to increase the number of existing followers is one way for brands to do so.
Although the tool is still in beta testing, Amazon Posts assists brands in creating an image-rich story that shoppers can enjoy while browsing and shopping for new products. Brands can also use the Posts feature to do the following:
- Motivate and inspire active shoppers with inspirational and motivational content.
- Increase product discovery by utilizing relevant lifestyle imagery.
- Create and publish posts for free, with an unlimited number of postings per day.
Using Amazon’s latest features (such as the Manage Your Customer Engagement Tool and Amazon Posts) may directly contribute to a brand’s success on the platform. Because Amazon wants to provide a well-rounded marketplace experience, utilizing these tools assists brands in achieving high visibility and improved customer contact.