A good blog can, among other things,:
- Increase traffic to your company.
- Increase brand and product awareness.
- Bring new clients your way.
- Customers and prospects should be educated and nurtured.
- Assist you in becoming a thought leader in your field.
- We say “can” because your blog must first have a bulletproof blog content strategy in order to check all of these boxes.
What exactly is a content strategy for a blog?
A blog content strategy is a vision and strategy for your blog. A blog strategy, like a business strategy, will point your blog in the right direction and guide you toward the goals you want to achieve with your blog content.
Your blog content strategy should be in line with your overall content strategy and business goals. Your content should be driven primarily by your business objectives.
Here’s a simple diagram to help you understand where your blog strategy fits into the bigger picture:
What is the purpose of a blog content strategy?
Every day, more than seven million blog posts are published. In our research, we discovered that the vast majority (90.63 percent) of all web pages receive no monthly organic traffic. Not at all.
Without a clear strategy, you may end up creating blog content just for the sake of creating it, with no traffic or benefit to your business’s growth.
A solid blog strategy will assist you in falling into the 9.37 percent.
Let’s get started on making one.
How to Develop a Content Strategy for Your Blog
Here’s a step-by-step guide to developing a blog strategy that will help you increase traffic to your website and attract new customers.
- Determine your “why.”
- Investigate your competitors.
- Conduct extensive keyword research.
- Create a content strategy.
- Create a brand for your blog.
- Keep track of your progress.
Determine your “why.”
Forget about the metrics for a moment and consider the big picture. What’s the point of your blog? Why should you have a blog? Your answers to these questions will form the foundation of your blog content strategy, so try to summarize it in one sentence and let it guide all of your blog efforts.
For example, at Slido, our overarching goal is to become the go-to resource for those looking to run better meetings.
If you’re having trouble determining the purpose of your blog, this simple “help-to-by” framework (inspired by the advertising “get-to-by” model) may be of assistance. Simply fill in the blanks.
My blog’s goal is to help [audience with a specific problem or JTBD] achieve [the desired outcome] through [the means].
Our help-to-by strategy at Ahrefs could be as follows:
By publishing in-depth tutorials and how-to guides, you can help marketers and website owners improve their SEO and drive more traffic to their sites.
If you’re creating a blog for your online yoga accessory store, you could use it to:
Assist people who are new to yoga in achieving success by providing them with the best practices and equipment tips.
It’s critical to establish your “why” right away because it helps keep the rest of your blog content strategy on track.