After being cooped up inside for more than a year, consumers are ready to venture out into the world, interact with their surroundings, and purchase some awesome goods. As a result, we anticipate a significant increase in the popularity of pop-up shops in the coming months (and even years).
And, as an ecommerce business owner, pop-up shops offer some distinct advantages: they are simple to set up and dismantle, and they do not require you to rent out expensive long-term real estate to set up a traditional store.
In this article, we’ll look at how you can get started with pop-up shops in 2021. You’ll find out what they are, how to set them up, and see some examples to get you started.
Let’s get started.
What exactly is a pop-up shop?
A pop-up shop could be the answer if you’re looking for a low-cost, low-commitment way to establish a retail presence.
A pop-up shop, also known as a flash retail store, allows emerging online brands to sell in a physical location. The idea is to allow customers to see, touch, and experience your products.
A pop-up shop may resemble a regular store, but many brands use them to create a one-of-a-kind, immersive physical shopping experience. With this in mind, you can open a pop-up shop to give your brand an intangible “wow” factor.
What is the cost of a pop-up store?
The cost of opening a pop-up shop varies depending on its size, duration, and location. While there is no limit to how much you can spend, a short-term pop-up can be set up for as little as $2,000.
It’s worth noting that if you set up shop in a pop-up mall, such as Boxpark Shoreditch, your startup costs will be significantly lower. In other areas, the commercial rent would drive up the cost. Inkbox, a tattoo parlor, for example, had to pay $8,000 in rent to secure a pop-up space in Toronto’s downtown area. Commercial spaces will most likely cost more to rent in the future as the world recovers from the pandemic.
