As a marketer, you understand the value of audience connection.
When you connect authentically, you establish trust and increase the likelihood of future purchases and interactions.
There are an increasing number of ways for marketers to reach their target audiences these days. From TikTok to in-feed Instagram ads, marketers are encountering unprecedented levels of connection opportunity.
Live functionality is one of these opportunities. This feature, which is available on a variety of platforms such as Twitch, Instagram, Facebook, and TikTok, enables users to live-stream to their followers.
Given the success of video as a content format, astute marketers are leveraging livestreams to benefit their campaigns.
While the platforms mentioned previously are fairly frequently used for live video, YouTube also supports live streaming.
The video streaming behemoth provides a one-of-a-kind platform for streamers to share information and increase brand awareness.
If you’re looking for new ways to connect with your audience, continue reading to determine whether YouTube Live is the right platform for you.
What Is YouTube Live and How Does It Work?
As is the case with many other live-streaming services, YouTube Live is the platform’s live-streaming arm. This tool enables real-time communication with your audience.
Users looking for live content navigate to the Live section of the YouTube homepage, where they can search for your stream. Users can also discover your live stream if they have previously interacted with your account, as your video will appear on their personal homepage.
YouTube Live’s benefits truly are limitless. The platform has been utilized by both large brands such as Bon Appetit and numerous smaller, non-franchised organizations.
