People all over the world have discovered new opportunities as a result of the startup culture. While it’s wonderful that so many people are taking the initiative and venturing into the business world, it’s also becoming increasingly difficult to get your company noticed. In the past, door-to-door salespeople were used to generate revenue. However, there are now only a few thousand of them scattered across various US states. For startups and small businesses, email marketing has largely replaced the physical presence of a salesperson.
If you are currently trying to create a budget for your digital marketing expenses and are struggling because you have limited funds, you will find email marketing to be a cost-effective way to achieve your objectives. We assume your objectives include higher conversion rates, more real-time customers, and skyrocketing profits. It’s difficult to believe that so many amazing business goals can be met with a relatively low-cost email marketing campaign, but it’s true.
Explained: Email Marketing for Startups and Small Businesses
The fact that brands with sophisticated email marketing strategies report a $42 return on investment should give you a good idea of how important email marketing is. However, pay close attention to the word sophisticated, as it tells you everything you need to know. An email can be memorable or completely forgettable – and it’s obvious which end of the spectrum you want to be on.
Of course, email marketing should not be your sole business strategy for generating traffic. However, if you are starting a business, you will most likely be short on funds. The same is true for owners of small or growing businesses. You want to make the best financial decisions for your small business, because every dollar you spend must be put to good use. This is where email marketing comes into play.
A single email can accomplish a great deal. To begin with, you don’t have to compete for your reader’s attention because they are already genuinely interested in hearing what you have to say. They wouldn’t have given you their email address in the first place if they didn’t trust you. However, in order to increase sales, you must make an offer that your reader will be unable to refuse. That’s where an effective email marketing strategy comes in.