Many individuals believe that Facebook Ads Manager is the only tool necessary for managing Facebook ads. However, did you know that there are a slew of additional Facebook Ads tools available to assist you in increasing your ad expenditure ROI?
Keeping track of your Facebook advertising as part of your Facebook marketing can be a struggle, much more so if you are a large company, are running many ads campaigns concurrently, or have a larger agency and work with a large number of clients. After all, there will be numerous campaigns, each of which will require meticulous organization and implementation. Here are a few Facebook Ads solutions that can significantly simplify your job – and boost your bottom line.
Platform for Facebook Ads Management
Do you coordinate with a huge team? One approach to facilitate this is through the use of an ad management platform. Depending on the application, you may be able to delegate some work to others. Simultaneously, the security of your business’s financial data is ensured. The following are some examples:
Manager of Facebook Ads
This is Facebook’s default advertising management tool. Additionally, the tool works on Messenger and Instagram, as Facebook owns both of these platforms. At the heart of the program is its analytics: Facebook will provide you with a plethora of numbers indicating the effectiveness of your current social media campaign. Additionally, this tool enables you to generate advertising in a user-friendly manner that is simple enough for even first-time users. Finally, Facebook Ads Manager enables you to retarget and fine-tune your Facebook marketing plan in order to attract a more engaged audience.
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While Facebook Ads Manager is still a difficult product to learn completely, Facebook has been working hard to simplify it. For businesses that believed Facebook Ads were too complicated or lacked the comprehensive Facebook capabilities they desired, a number of private companies developed Facebook Ads products that were far more robust in many aspects. If you spend more than a few thousand dollars each month on Facebook advertisements, you owe it to yourself to investigate the following platforms:
Qwaya is an excellent program for businesses with many social media managers. This is because the platform supports several users on a single account. As is the case with Facebook’s proprietary manager, you can design future campaigns directly within the program. Analytics are offered, however they are not limited to Facebook’s own figures. Rather than that, your Google analytics data is included. Qwaya will assist you in bidding for advertising space and determining when to pause a campaign. Additionally, you can save adverts off-platform using URL creation. They’ll schedule advertising for you and even provide training, allowing you to manage the entirety of the process of developing a new campaign from a single location.
One of the coolest features of Qwaya is the ability to save time and money by doing simulations with sample audiences prior to publishing anything.
The pricing structure is tiered: if you are the sole user, the price is $149 per month. Additional tiers are available for $249 for five users and $349 for ten users.