Are you a marketer debating whether or not to include your brand on TikTok?
TikTok marketing is rapidly gaining traction as the next high-priority item on every brand’s social media marketing to-do list.
Yes, TikTok began as a distinctly Gen Z app. However, it is no longer limited to amusing dances or challenges; nearly any brand can now find an audience.
Should YOUR BRAND PARTICIPATE IN TICKTOCK MARKETING? What is the best course of action? Will your CEO need to do a wacky dance?
This article will answer all of these questions and more. Secure your seat belts; you’re about to embark on a TikTok ride.
What exactly is TikTok?
TikTok is a social media platform that features 15-second videos created by its users.
TikTok shot to prominence in popular culture during the 2020 pandemic, but it has existed since 2017. It was initially known as Douyin in China. Not long afterwards, it received a facelift and a new iteration for the international community. It now included the lip-sync feature and the name TikTok.
TikTok dances and lip-sync videos have become a staple of the app’s content.
TikTok recently became the first non-Facebook mobile application to surpass three billion downloads worldwide. Children spend more than 70 minutes per day on TikTok, according to research.
While TikTok was initially popular with Gen Z, it has grown to be a global phenomenon enjoyed by adults, celebrities, and brands alike.
Many people are unaware that TikTok is not exclusively about lip-syncing and dancing. Additionally, you can find the following on the app:
- Routines de standup
- Commentaries on video
- Videos for educational purposes
- Fashion runways
- Lifehacks \sPranks
- Tutorials on makeup
…and a plethora of additional similar content
TikTok could very well be your next step toward community building. It’s simply a matter of determining whether or not it makes sense for your brand.