We truly live in a global economy. When you sell online, you don’t have to limit your customer base to a single city, state, or even country. When you shop without borders, you have the entire world as your audience.
However, this may cause complications when it comes to shipping goods internationally. Customers who have had a positive shipping experience are twice as likely to make a second purchase from an eCommerce store. So, first ensure that your site is ready to enter the world of global shipping, and then find the right partner to make it happen.
Preparing your website
Before you begin selling in international markets, make sure your website is inviting and friendly to visitors from other countries. Consider how to best serve your expanding market in these three areas:
Support for multiple languages
Although English-language speakers can be found all over the world, supporting the native languages of your target countries will allow you to reach a much larger audience. According to a Common Sense Advisory study, 40% of customers will simply not make a purchase if a website is not in their native language.
Consider translating your website into a few new languages so that you can directly communicate with customers in your target markets. It’s critical that your translated text respects local culture and phrasing, so do it right and have your content professionally translated.
To make things easier for international customers, Vein-Tap.com has a currency converter in the sidebar.
In terms of technology, you’ll want to support multiple copies of your shop while keeping inventory linked with an extension like MultilingualPress. By default, if you use WooCommerce Payments, you will be able to display prices in your customers’ local currency as well as collect payments in multiple currencies.
Consider the available infrastructure in other countries when deciding where to focus your international sales. To keep customers happy — and your company’s reputation safe — make sure your products are delivered consistently and on time.
This includes conducting research to ensure that air and road transportation are well-established in each country you wish to include. Also, make sure that customers in all of your supported areas understand what to expect in terms of delivery times. A trustworthy delivery partner with international shipping experience can be extremely helpful in determining expected delivery times for your customers.
Another item to add to your website readiness checklist is mobile-friendly design. Access to the internet in foreign countries may be limited to mobile devices only, so make sure your site is ready to support the full checkout process with a design and flow that works well on phones and tablets.
Payment gateways for international transactions
Online transactions are frequently completed in many parts of the world via eTransfer or digital wallets such as PayPal, Amazon Pay, or Braintree. Because online shoppers are 70% more likely to make a purchase when a website offers their preferred payment method, adding additional payment options to your website can definitely pay off.
Investigate the many fully integrated WooCommerce payment extensions to get a better idea of which options may work best for the countries into which you wish to expand. The International Trade Administration also has a good set of videos for US-based businesses on how to protect yourself and ensure you get paid when exporting goods. This is especially important if you intend to sell large quantities to wholesale buyers in other countries.