As the world’s second most visited domain, it’s unsurprising that creators flock to YouTube.
With 2 billion monthly active users, YouTube is second only to its parent company Google in terms of popularity. And the global video sharing site promises fame, amusement, and a good deal of money to anyone who succeeds as a YouTuber.
However, what is a YouTuber, what does a successful one earn, and how do you become one? That is about to change.
What is the definition of a YouTuber?
A YouTuber is someone who creates content for the YouTube video sharing platform. It’s a hobby for some – something they do to share their knowledge, network, and have fun. For others, it’s a full-time job that covers all of their expenses.
You can refer to yourself as a YouTuber if you regularly upload content to the platform or if you make a living off of your video content.
By 2021, the term “YouTuber” will have come to refer to multimillionaire unboxers, toy reviewers, and others. However, not every YouTuber earns a living. Which begs the following question…
What do YouTubers earn?
There are no hard-and-fast figures for the average earnings of YouTubers, because there is no such thing as an average YouTuber.
YouTubers earn money in a variety of ways. A successful YouTuber may earn money from the following sources:
- Advertising – becoming a YouTube partner
- Affiliate marketing – how to become an affiliate partner
- Merchandise – the band sells their own merchandise such as mugs, T-shirts, and toys.
- Crowdfunding – becoming a member of a site such as Patreon or utilizing online tipping services
- Licensing – granting media outlets permission to use their content.
- Sponsorships – collaborating with brands to create sponsored content
- At the moment, all of the highest-earning YouTubers employ multiple of these methods to monetize their video content.
The top-earning YouTubers in 2020 include 9-year-old Ryan Kaji, who earned 29.5 million dollars playing with toys in a single year, and amateur stuntman MrBeast, who earned a respectable 17.5 million dollars.
However, it’s worth noting that Ryan’s earnings include profits from over 5000 licensed toys, and MrBeast boasts a lengthy list of corporate sponsors.
If we exclude revenue from YouTube’s Partner program, content creators on the platform earn an average of $18 per 1,000 views. That is, a YouTuber with 100,000 monthly views would earn a meager 1,800 USD.