If you own an eCommerce store, social media is a marketing tool that you must use. It would be equivalent to having a storefront without any signage. It’s a simple and inexpensive way to draw attention to your company.
Users spend nearly 2.5 hours per day on social media on average. And it contributes significantly to the development and maintenance of brand recognition — nearly 40% of customers only trust brands with whom they have interacted on social media.
It is especially critical for eCommerce businesses. Aside from the benefits of brand recognition and community building, social media posts can quickly translate to sales with a click or two.
There are a few ground rules to follow when it comes to social media:
- Consider where your target demographic spends the majority of their time. You must meet them where they are, whether they are looking for dinner inspiration on TikTok, asking for gift suggestions on Facebook, or researching software options on LinkedIn.
- Determine which platforms are most appropriate for you, and then commit to being active and engaged on them. You’ll have far more success if you stick to one or two platforms rather than becoming overwhelmed by them all. There are numerous platforms, and new ones enter the social media fray every year. Make a plan for how you’re going to spend your time.
- Be true to yourself. Your company and its leaders are one-of-a-kind. There is no other business on the planet that is exactly like yours. No other company has a story like yours. Determine what distinguishes you and capitalize on it.
- It’s important to remember that social media is a two-way street. Aside from publishing high-quality content, set aside time to interact with your followers by commenting, sharing, and liking.
- Using a fine-toothed comb, go over your posts. Determine what is most appealing to your followers. And then do it again.
- Make a content calendar and plan out your posts. Don’t just wing it. A radio advertising blitz or a billboard campaign would not be thrown together on the spur of the moment. Social media deserves the same level of consideration, forethought, and focus as more traditional marketing tactics.
To cut a long story short, we live in a social media world that cannot be ignored. And, while it may appear time-consuming and intimidating, it does not have to be. Here are eight strategies for posting consistently and effectively with little time investment.
Respond to the burning questions
Your customers have concerns. And you already know the answers to those questions. So, why not be proactive and provide them with the answers before they ask?
Is there a FAQ section on your website? That has the potential to be a great source of content. Is there a common question that your team receives from current and prospective customers? Add these queries to the content calendar queue and assist your customers by answering a question they didn’t even realize they had.
Assist people in saving money
Post special discounts and exclusive sales. Because one of the cardinal rules of social media is to avoid overselling, you’ll want to be careful not to overdo it with this one. However, a limited-time offer now and then may be well-received by your target audience. Even better, make promotions more interactive by incorporating contests or giveaways.