By now, the majority of businesses have recognized Instagram’s potential as a highly effective marketing tool. Around 71% of American businesses use Instagram in some form. However, only a small percentage of users are utilizing the Instagram Live feature.
Instagram Live is a feature that enables you to broadcast live videos and interact with your followers. This can be an excellent opportunity for businesses to connect with their audience and engage with them more meaningfully. By building strong relationships with your followers, you increase the likelihood of them becoming paying customers.
What are the benefits of using Instagram Live for your business?
Instagram Live is a robust tool that provides businesses with a plethora of benefits. Here are a few of the most significant advantages of Instagram Live for businesses.
Engagement
Instagram Live can be an incredible tool for growing your business and establishing a stronger connection with your target audience. Due to the fact that you are streaming in real time, your audience will see an unscripted and more authentic representation of your brand. While this may seem intimidating at first, live streaming can help you develop a stronger connection with your target audience. Due to the fact that users can comment and react in real time, businesses can interact directly with their followers. This type of high engagement can help you earn the trust of potential customers and strengthen your relationships with them.
Visibility
On most people’s feeds, live video is prominent. Unless they opt out explicitly, users are notified when an account they follow goes live. If you go live with another user, for example, an influencer, their followers will also receive the live notification. This enables businesses to connect with a broader audience and potentially grow their following via their live stream.
“As a business, hosting an Instagram Live with an influencer whose content and values align with yours is a strategically brilliant move,” explains Jeff Perry, a business writer at Essay Roo and an Academ advisor. “It introduces your brand to a sizable portion of their followers via the Instagram Live notification and newsfeed priority.”
How to leverage Instagram Live for business purposes
Launching your first Instagram Live as a business can be an overwhelming experience. While the live video will stream in real time, there are numerous steps you can take in advance to ensure your readiness. Here are some pointers to get your business started with this effective marketing tool.
Check your Internet connection prior to the stream. The better your connection, the higher the quality of your stream. “A good tip before going Instagram Live is to create a second Instagram account,” recommends Mary Rayner, a tech blogger at Ukwritings and Writing populist. “This may help to calm your nerves and familiarize you with the setup and various functions.”
Fortunately, Instagram is extremely user-friendly, making it relatively simple to go live on Instagram. After opening the app, swipe right to access the Stories interface. Then, at the bottom of the screen, select the Live option and tap it whenever you’re ready.


After the stream concludes, share it on IGTV and include a preview in your feed. This saves your Instagram Live broadcast to your account, allowing followers who missed it to catch up at a later time.