Since its inception in 2006, Twitter has evolved from a joke about sharing what you had for lunch with the rest of the world to an unavoidable part of online communication.
And Twitter’s popularity is only growing. Twitter had 187 million monetizable daily active users in the third quarter of 2020, a 29 percent increase over the previous year.
This post will teach you how to make Twitter work for your business. We’ll go over the fundamentals to get you started, as well as more advanced tips to maximize your investment in your Twitter presence.
Why should you use Twitter for business?
There are numerous reasons to include Twitter in your organization’s social media strategy in an increasingly crowded social media landscape.
Twitter advertising is especially appealing because the platform punches above its weight in terms of reach. The total number of people who use Twitter each month is nearly three times that of registered users.
This means that when you tweet, you are not only reaching out to Twitter users. You’re also reaching out to a larger audience of non-members who read Twitter.
Twitter: How to Use It (for beginners)
If you’re brand new to Twitter, the first steps are the same whether you’re creating a personal or business account.
Even if you already have an account, following these guidelines will help you maintain your fundamentals.
Make a profile
The first step in effectively using Twitter for business is to create a profile.
Your profile contains the four elements listed below:
- Profile and header photos
- Display name and account @name
- Bio
- Pinned Tweet
Everywhere on Twitter, your profile photo represents your account. It should be recognizable and not change too frequently. The majority of businesses include their logo in their profile image.
Because your header photo is less important to your account’s identity, you can change it more frequently. This is where you can share the most recent updates in an eye-catching format.
The name of your account is your @name. It hasn’t changed. You can change your display name, but it’s best to leave it as your organization’s name.
Your bio serves as the elevator pitch for your company. Writing a good Twitter bio is an art form in and of itself. Just remember to include a link to your website.
When someone visits your profile, the first thing they see is a pinned Tweet. It’s not required, but it’s a great place to highlight ongoing sales or promotions, a new product launch, or a cause you believe in.
Understand Twitter jargon.
We’ve all heard of a Tweet by now, but it’s a good idea to brush up on some Twitter-specific jargon.
- A hashtag is a word or phrase that is followed by the pound symbol. It indicates that a piece of content is related to a specific topic or falls into a specific category.
- A mention is any Tweet that contains the @ symbol followed by the username of another person or brand. You should keep an eye on them to see what others are saying about you.
- A retweet occurs when one account shares another account’s Tweet.
- A quote Tweet is similar to a retweet but includes a comment about the original Tweet.
- Direct messages (DMs) are private messages sent by Twitter accounts to one another. DMs from accounts you don’t follow are automatically routed to your Requests folder. If you want to use DMs to interact with your customers, make sure to change this setting.
- Topics are subject headings that accounts can be organized around. When you follow a topic, you will automatically see content related to that topic.
