It’s the fourth quarter, and the pressure is on.
You have three months to meet your sales goals and finish the year on a high note.
The only issue?
Your sales pipeline is depleted. Nobody is taking advantage of your offers, and your forecast is bleak.
Fortunately, not all hope is lost.
I’ve compiled a list of my top strategies to help you increase B2B sales and crush your Q4 goals. These tips have not only helped my agency grow, but they are also tried-and-true methods that we use with our clients.
Let’s get started and open the floodgates of B2B sales.
10 Ways to Boost B2B Sales
Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction.
1.Make use of social selling
Still not convinced of social media’s purchasing power? You’re squandering your money.
- Fifty-four percent of social media users conduct product research across multiple platforms.
- Seventy-one percent of users will make a purchase based on a referral from social media.
- After a positive social media experience, 77% of people will choose a brand over a competitor.
- What exactly is social selling? It is the process of locating and engaging with potential customers on the internet.
Every time you log into Instagram and respond to a direct message (DM) or share an article on LinkedIn, you are providing value and social selling. It’s a gentler approach than cold emailing, focusing on long-term, authentic relationships rather than traditional sales techniques.
How can you make use of social selling?
- Make your brand the go-to industry expert: Answer your prospects’ most pressing questions with content marketing and guide them down your marketing funnel.
- Case studies and testimonials should be shared: Online purchases are influenced by social proof. Use your results to demonstrate that you are the best and to build a stronger know, like, and trust factor with your audience.
- Focus on engagement: Rather than spending all of your time creating content, spend it on developing relationships. Respond to all of your direct messages, join conversations in LinkedIn groups, follow your ideal customers, and interact with their content.
- Discuss your transformation: Businesses and individuals purchase transformations rather than features. When discussing your product or service online, emphasize the outcome of working with you.