Obtaining a spot on the Instagram Explore page requires more than simply checking off a list. This article will explain how it works and how to optimize your content for it.
Getting a spot on Instagram’s Explore page is the best free exposure you can get.
Explore is a content discovery engine that assists users in discovering new content, and being featured there is critical for growing an Instagram audience.
Every day, over 200 million users visit the Explore page.
It contains only content from accounts that users do not already follow.
This ensures that your posts are seen by people who are not already part of your audience.
“Additional information!”
Now, here is the situation. There is no precise formula for obtaining access to the Explore page.
However, it helps to understand how the algorithm works.
By understanding how Explore works, you can optimize your content for the ranking signals that its algorithm seeks.
This article will demonstrate how to accomplish that. To begin, let us dissect the algorithm. Following that, I’ll provide actionable advice for your subsequent pieces of content.
Finally, you’ll leave here knowing everything there is to know about the Explore page and how to access it.
Instagram Explore’s Operation
While the home feed on Instagram showcases content from friends, family, and other people you follow, the Explore page highlights content from accounts with which users have no direct connection.
When you’re ready to switch things up and dig into some previously unseen photos and videos, Explore is the place to go.
How does Instagram decide what to display on this page?
That is what this section will address.
Investigate Instagram’s Ranking Factors
Instagram’s Explore algorithm ranks content using the same signals as the main feed.
These are the signals:
- Information about the post: Captions, hashtags, location tags, likes, and comments are all included in the post’s metadata.
- A user’s activity on Instagram: The Explore page is personalized for each user based on their Instagram activity.
- A user’s relationship with the creator of the content: If content is published by an account with which a user has previously interacted, it is more likely to appear in Explore.
- Information about the author of the content: Includes a variety of criteria such as the type of content they publish, the number of followers they have, the amount of engagement their posts receive, and so on.
