Have you ever taken a quiz on Instagram Stories or played Instagram Bingo?
While those Instagram Games were fun to play as a user, you might be surprised to learn that they also benefit the brands behind them in a variety of ways.
Instagram has become an essential component of every company’s social media strategy, and for good reason. It’s an excellent place to interact directly with your target audience, establish your brand, and fine-tune it based on their needs.
From Instagram live to stories and reels, the platform is constantly adding new features to help you engage with your followers and grow your reach.
Instagram Games could be the answer if you want to try something new and boost your profile. They can help you expand your reach and promote your brand while also making it enjoyable for the audience.
In this article, we’ll look at what Instagram Games are and how you can benefit from them. We also have some fantastic game ideas that you can put into action right away! You can apply what you’ve learned here on other platforms, such as TikTok.
What exactly are Instagram games?
Instagram Games are not the same as the games you can play on Facebook, Snapchat, or other apps you can download on your phone.
They’re more akin to challenges for your followers. You give your audience simple and enjoyable tasks to complete, along with all of the necessary rules. Those who complete the tasks are declared the winners and receive a prize, which can range from a simple shoutout to a tangible gift.
Instagram games are a great way to get your audience to notice and care about your brand.
They are also inexpensive—all you need to do is create a creative game that is in line with your brand and that your followers will enjoy. The rest of the game can be handled by your audience.
Even if increasing engagement and traffic is not your ultimate goal, Instagram Games can be used to break up the monotony on your feed. They are an excellent way to enhance the content on your profile and impress both new and returning visitors.
How do you go about making Instagram games?
Instagram Games are unquestionably enjoyable and entertaining, but that doesn’t mean they don’t necessitate any preparation. To reap the benefits that they can provide, you must give your games careful consideration.
You can now create your own Instagram Game in a variety of ways, such as starting a new challenge or playing quick games with your followers on your IG stories. Or, to engage people and get them to comment on your post, post a small game on your feed.
This, too, has numerous advantages—it makes for a great post, adds variety to your feed, and can help you gain significant traction.
Whatever you decide, it is critical to properly plan your game and the content associated with it in order to see quantifiable results. Here are some pointers to help you along the way:
1-Determine your goal.
First and foremost, you must be clear about why you are posting a game or challenge.
Your goal may be to increase traffic to your page or to gain followers. One way to accomplish this is to ask participants to tag more people or to follow you, as Meshki does here. This strategy aids in the discovery of new people to your content and products.
Alternatively, you could use games to promote products, such as Country Bean in this case. They held a contest to promote their newest product, coffee mugs.
This allows your brand and products to reach new people, some of whom may become followers or customers.
You could even post a game to interact with and get to know your followers. That’s exactly what Tiggle does here. It’s a simple game, but it promotes brand awareness and engagement.
The point is to be crystal clear about your goal from the start. This will help you create and deliver the game more effectively. Furthermore, it will provide you with a foundation for evaluating your performance and the success of your game.