Although the first social network was established in 1987 with the National Science Foundation’s first nationwide digital network, NSFNET, social media truly took off in 2004. According to the most recent statistics, the number of users of the platforms has grown to around 3.78 billion, or roughly 48 percent of the total world population.
This also implies that, in terms of marketing, this is now a significant source of attracting both attention and sales.
Furthermore, there are not just one, but several social media networks available in various parts of the world, and using them wisely is critical. Given that LinkedIn is one of the few sites that is banned in only a few countries when compared to its peers, using this site for marketing can be quite beneficial.
Why use LinkedIn?
Many different parties can list numerous reasons why LinkedIn is an ideal platform for marketing activities. However, for your convenience, we have compiled a list of the four most important factors that can persuade you of the same.
Broad Reach and Networking
One of the most important factors in the success of any promotional activity is the audience that receives it. And the greater your reach, the greater your chances of generating qualified leads and converting them.
SEO, or search engine optimization, techniques are frequently used to broaden this range and make oneself visible to a larger group of people. The important thing to note here is that the same thing can be done on LinkedIn as well. And the platform’s own algorithm is ready to assist you in reaching out and networking; the two of these can provide a significant boost to your efforts.
Increased Credibility
To be sure, LinkedIn has been named the “#1 Most Trusted Social Media Platform” for three years in a row. According to a Nielsen study, this trust has a positive impact on the network’s brands as well. They were perceived as more professional by 92 percent of people who saw them through LinkedIn ads, while 59 percent saw it as a sign of high quality by 59 percent.
And, as we all know, higher customer credibility is critical for any brand or company to maintain its growth.
Audience Specification
When promoting or advertising a product or service, it is common practice to target the appropriate audience. In fact, every social media platform offers it to marketing professionals. This is due to the fact that it makes no sense to share a message with people who are unable or unwilling to receive it. After all, what is a 65-year-old male author going to do with pepper spray?
As a result, as previously stated, many platforms allow marketers to carefully select their target groups before launching a campaign. While Facebook has the most filters, LinkedIn also has filters based on job title, industry, employer, and so on. This means that if I wanted to promote a new event management software, LinkedIn would be the network that could help me the most by connecting me with industry professionals.
