Every major organic and map pack local SEO study and survey identifies links as one of the most important ranking factors. So, if you want to rank your local business or your client’s local business higher in Google, you’ll need backlinks.
In this guide, I’ll show you nine ways to build local backlinks, but first, let’s go over the fundamentals…
What exactly is local link building?
The process of creating contextually and/or locally relevant links to a business website is known as local link building. The goal is to drive traffic and users to the website while also assisting those sites in ranking higher in local searches and relevant map packs.
How many local links am I going to require?
Most local businesses do not require a large number of links to rank in local search. If you look at the SERP overview for any local query in Keywords Explorer, you’ll notice that businesses with more than 150 referring domains rarely rank on the first page:
You can also use Keywords Explorer to see how much competition there is for the keywords you’re interested in. Simply scroll through the SERP overview to see how many links the top-ranked pages have.
How to Create Local Links
Local link building, like any other type of link building, necessitates research, hard work, perseverance, and creativity. To get started, here are nine local link building strategies:
- Obtain links from other high-ranking websites.
- Find out what links your competitors have.
- Recover lost links
- Get local citations by creating locally relevant content.
- Investigate additional local link opportunities.
- Unlinked mentions of the claim
- Purchase businesses, or at the very least their websites
- Include internal links.
Obtain links from other high-ranking websites.
This is sometimes referred to as Barnacle SEO. Simply enter some of your relevant terms into Google and attempt to obtain links from sites that appear in the results.
You’re unlikely to get links from your competitors, but keep an eye out for any aggregator or directory-type sites. These types of websites are frequently used by people who are looking for a new job. Typically, you can get listed on them simply by signing up and adding your business. This is a quick and easy way to ensure you’re included in the consideration set and get immediate business value.