Every marketer desires a content marketing strategy that enables them to build authority and a sizable audience. As an example, “how to develop a content marketing strategy” was the fifth most popular content marketing question in 2020.
Unfortunately, there is no concrete formula for creating incredible content with consistent results, despite the fact that creating incredible content with consistent results is critical. While competitive intelligence is a potential solution to this problem, only 23% of marketers use it in their content creation strategy.
Discover what content intelligence is and the benefits it will bring to marketers who use it to create their own content marketing strategy in this post.
What is the definition of content intelligence?
Content intelligence is the process of conducting market research on the effectiveness of specific types of content in order to assist marketers in developing a high-quality content strategy that they are confident will work.
It functions as a navigation system that directs you to a high-quality content strategy that generates leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.
What is the significance of content intelligence?
Numerous marketers leverage content marketing to communicate with and engage their audiences, and content intelligence enables them to do so effectively. Several additional advantages include the following:
- Using competitor data and analysis, gaining a thorough understanding of your target audience and the type of content they enjoy.
- Market research data enables you to create content that is entirely focused on your users and their interests.
- Gain insight into various content types and how they should be created, such as video content intelligence, which informs you about the actions that occur within videos.
- AI analyzes content for style, tone of voice, and other critical metrics, removing the guesswork and trial and error that frequently accompany content creation.
- Capability to forecast the effectiveness of your content based on your competitors’ historical performance.
- Create authority in your niche by creating high-quality, informative content that helps you attract more visitors, boost conversion rates, and improve your search engine visibility.