Due to the fact that almost all marketing campaigns and social media strategies are intrusive and appear out of nowhere, opt-in email marketing helps to establish a positive image for your business with your customers.
Invading your customers’ privacy and sending multiple unsolicited marketing campaigns can do more harm than good to your business.
While putting your products or services in front of customers is a good thing, in today’s world where people can filter what they see and don’t see, that tactic will never work. It will merely annoy your audience and will almost certainly result in your business being blocked.
Given these facts, it’s critical to understand what opt-in email is and how businesses should implement it properly.
How Is Opt-in Email Marketing Performed?
The term “opt-in” refers to being a part of or participating in something. You’re probably familiar with the term “email marketing,” which refers to the practice of using email to promote products or services.
Thus, opt-in email marketing is simply asking your audience for permission to join your email list.
Seth Godin coined the term “permission marketing” to refer to the practice of obtaining consent before sending marketing messages to individuals. He continued by stating that:
“permission marketing recognizes that the best way to earn someone’s attention is to treat them with respect.”
This means that infographics and engaging video content are not the only ways to capture an audience’s attention; asking for permission is another.
With opt-in email marketing, you can request permission from your audience to receive promotional materials, email newsletters, and other email marketing campaigns.
This is quite different from other marketing strategies, as the majority of them involve simply displaying your campaign without the people’s permission.