Who says SEO has to be difficult? You simply need to determine what is best for your website and monitor your progress to determine what is and is not working.
For those unfamiliar with the term, SEO is the process of optimizing your website in order to increase its visibility when users search for your services or products on search engines like Google, Bing, and others.
If you’re considering how to increase your site’s organic traffic and ranking on Google, we’ve created a comprehensive SEO checklist outlining 101 ways to boost your site’s SEO in 2022. The SEO strategies and tips listed below can benefit business owners and marketers in any industry.
But before we get started with the checklist, let’s discuss some fundamental SEO concepts. These are the critical components of search engine optimization for your website. Consider the following:
- URL Structure: A URL is defined as the internet address of a particular unique resource. It should be consistent throughout your site and reflect the path you want your website visitors to take to reach a specific page.
- Meta Descriptions are brief paragraphs that appear beneath the page title and URL link in search results. They should be straightforward to read and entice a searcher to click.
- H1 headings: H1 tags, which are embedded in the code of your website, are used by search engines to determine and differentiate the theme of each page.
- Titles of pages: A page title is a brief summary of a webpage that appears on search engine results pages (SERPs) and at the top of a browser’s window. Page titles should be structured consistently across all pages of your website.
- Keywords and alternative text (more on these two terms in the checklist).
Let’s get started with our SEO checklist. To facilitate comprehension, we’ve divided it into the following categories:
- SEO Fundamentals
- Research and Optimization of Keywords
- Technical SEO On-Page SEO Off-Page SEO Branding Backlinks
- Checklist of General Content
- Advanced Search Engine Optimization Techniques And Tips
