Which is better for selling on: Shopify or Amazon?
Shopify and Amazon are two of the most popular ecommerce platforms, and each comes with a plethora of tools and features to help you attract and convert customers. But here’s where things get complicated: where do you even begin to choose between them?
If that isn’t confusing enough, Shopify and Amazon have very different setups: one is a dedicated ecommerce platform, while the other is an online marketplace. As a result, how they assist merchants differs greatly.
In this post, we’ll compare Shopify and Amazon to help you choose the best solution for your business. We will specifically compare the two platforms in eight categories:
- Overview in general
- Design adaptability
- Features of Ecommerce Marketing
- Options for payment
- Pricing and worth
- Customer service
- Let’s get started.
Overview in general
Before we get into the nitty-gritty, let’s look at a quick overview of Shopify and Amazon.
Shopify is a specialized ecommerce platform that provides you with the tools you need to create your own online store. It’s well-known for its design versatility and online sales capabilities. Building with Shopify is akin to purchasing a blank canvas on which to paint a brand image. You get your own space and can customize your website with the built-in theme editor.
Amazon is an online marketplace where you can sell alongside other merchants. It accepts both B2C and B2B sellers and gives your products more exposure. However, it does not provide the same level of customization as Shopify, making it difficult to distinguish your business from the competition. However, positive feedback and competitive pricing can help you stand out on Amazon’s marketplace.
Now that you’ve seen each platform, let’s see how they compare in various categories.
Dealing with a complicated ecommerce platform is both frustrating and time consuming. You don’t need any coding or technical skills to create an online presence with Shopify or Amazon.
Because Shopify is a hosted ecommerce solution, you won’t have to deal with complicated issues like hosting before you can go live. After creating a Shopify account, you’ll be able to start adding products to your store.
Shopify also provides an onboarding wizard to assist you in selecting a theme, adding products and content, and publishing your store. Once you’re up and running, you can take advantage of Shopify’s tools to make your life easier. The platform includes tools for tracking inventory and calculating taxes, as well as a plethora of apps to help you run your business more efficiently.
Amazon requires very little construction. When selling on Amazon, you won’t need to create a full store—just a few customized product listings where you can share information about your listings. Simply register your store with Amazon, then upload each product you want to sell, entering SKU, product classifiers, and details as you go.
Once your listings are complete, simply publish them to the Amazon marketplace, and customers will be able to make purchases right away.
So, which platform is the most user-friendly? Both, in my opinion. Shopify is a great place to start if you want to build your own online store, whereas Amazon provides a simple way to sell online with a basic marketplace storefront.