There are numerous reasons to promote your business via social media. However, the tl;dr of all of them is the same: people use social media. (Reports indicate that the rumors are true.)
Interaction with your brand on social media, even if it is brief, increases brand awareness and loyalty and influences purchasing behavior. That’s great news for you, as people are spending more time on social media than ever before. Indeed, over two hours per day, which is 30% more time than in 2015.
Therefore, how do you garner even a fraction of that attention?
You believe I’m going to tell you that you need to learn TikTok dances in order to sell your engine oil?
Certainly do not do that.
Here are seven alternative social media promotion ideas to consider, along with instructions on how to implement them.
Why should you use social media to promote your business?
To be sure, but first and foremost, why bother?
To begin, the global population of social media users increased by 13.2 percent between 2020 and 2021, totaling 490 million humans. That means that more than half of the world’s population now uses social media.
Having a sizable audience of carbon-based life forms is one thing, but the true benefits of social media include the following:
1- Increase customer acquisition
What do you think? Customers are already on social media looking for you. 44% of all internet users regularly conduct brand searches on social media platforms.
All you have to do is provide them with high-quality content and offer a half-decent (OK, fully-decent) product or service. Nice!
2-Increase brand loyalty
Consumers are insatiably curious about you. According to McKinsey, consumers — particularly Gen Z — place a premium on authenticity.
They do not require 500 updates on the latest sale. They’re interested in learning about your environmental and charitable commitments. They’re interested in learning about your values and how you treat your employees.
Social media is an ideal platform for communicating your values and establishing brand equity with customers at every stage of your marketing funnel.
3-Generate leads and close sales
Social media has a significant return on investment, and I am not lying, my friends. What’s the point of building an audience and showcasing your wares unless they generate revenue?
Numerous studies demonstrate that when used in conjunction with an integrated marketing strategy, social media has a direct impact on purchasing decisions.
Utilizing social media is more critical than ever. During the COVID-19 pandemic, a significant portion of our spending shifted online, and this trend is expected to continue. Global ecommerce revenue increased 25% in 2020 compared to 2019, owing to the closure of stores and services in the majority of countries.
Five steps to social media promotion for your business
How can you take advantage of the recent social media boom, which has resulted in an increase in the number of people and money available online?
The following is your road map to social success (for your business, anyway).