TikTok recently surpassed 1 billion monthly active users worldwide. Even though it isn’t as popular as Facebook or Instagram (yet), some demographics prefer it over the other social networks.
It’s no surprise that so many brands are attempting to establish a presence on the platform — but not all of them are succeeding. So, before you create an account and try to decipher the platform’s many niche trends, read this guide to learn how to get on TikTok’s For You page. Because if your content isn’t seen by your intended audience, why bother creating it in the first place?
What is TikTok’s For You page?
TikTok For You is a personalized, scrollable content feed. It’s the platform’s primary content discovery tool, and it’s known for its fine-tuned algorithm, which generates accurate recommendations based on each user’s TikTok actions (e.g., what they like, share, view more than once, etc.).
The For You page is the app’s home screen, so it’s the first thing users see when they open the TikTok app.
There are no two For You pages alike — each TikTok user receives a unique, personalized stream of videos.
What is the significance of appearing on the TikTok For You page?
The TikTok For You page, as the app’s main screen, is where the majority of the platform’s content discovery occurs. To put it simply, the For You page is where people watch TikToks and interact with them.
So, if you don’t appear on your intended audience’s For You pages, the chances of them finding (and interacting with) your content are slim.
Technically, there are other ways for people to discover content on TikTok. Users can search for your profile in the Discover tab and watch your TikTok videos there. Alternatively, they can follow your account and view your TikToks in the feed below:
But it’s the For You page and TikTok’s eerily accurate content recommendations that make the platform so enjoyable to use. The For You page, according to TikTok, is “central to the TikTok experience and where most users spend their time.” As a result, it’s safe to say that no other discovery channel within the app will get your TikToks in front of as many people as the For You page.