Reproducing excellent TikTok content is one thing; getting people to look at it is quite another. However, if you use TikTok hashtags in conjunction with your editing techniques, you’ll be well on your way to conquering the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to).
If you’re reading this, you’re probably already aware that TikTok is the social media app that has captured the attention of the world’s smartphone users. It has over two billion downloads and is available in over 200 countries. TikTok is densely packed with content and users, which means that standing out with your videos takes some effort and intention.
Here’s how to master the TikTok hashtag in order to ensure that your TikTok marketing strategy makes a splash in the thrashing white-water rapids of today’s hottest social network.
What exactly are TikTok hashtags?
A hashtag is preceded by the # symbol and may contain words, acronyms, phrases, numbers, or even emoji. (Consider the hashtags #halloween, #dancemom, or #y2kstyle.)
In a nutshell, hashtags are a way of categorizing content to make it easier to find — and understand — by others — and by social media algorithms.
TikTok users include hashtags in their video captions to assist in categorizing their content. Notably, these tags are clickable: tapping one will take you to a search page with additional content labeled with that hashtag. Finally, all of your #studywithme content in one place.
Why do TikTok hashtags exist?
Hashtags are critical to use on TikTok because they can help you reach people who aren’t already following you.
Hashtags can assist the TikTok algorithm in determining who is most likely to see your content on their For You page (FYP).
Additionally, they can help your content be discovered by people who are interested in a particular subject and are searching for a particular phrase or tag. For example, if I want to watch some dinosaur videos (and who wouldn’t? ), I can simply search for videos with the hashtag #dinosaur and then binge on triceratops content for the remainder of the night.

TikTok users can follow specific hashtags, which means you may appear in their feed even if they don’t directly follow your account.
Another reason to embrace the #hashtaglife, isn’t it? Hashtags can be an effective tool for establishing an online community. Encourage others to use a specific branded hashtag, or search for and comment on other popular content labeled with relevant hashtags to connect with the industry’s leaders.
(Are you interested in how Instagram’s hashtags work? There, too, we’ve got you covered.)
In 2021, the top 100 TikTok hashtags will be
Consider this a starting point, but keep in mind that TikTok hashtag trends change frequently, so check the Discover page frequently to see what’s trending now.
- #fyp
- #foryoupage
- #tiktokchallenge
- #duet
- #trending
- #comedy
- #savagechallenge
- #tiktoktrend
- #levelup
- #featureme
- #tiktokfamous
- #repost
- #viralvideos
- #viralpost
- #video
- #foryou
- #slowmo
- #new
- #funnyvideos
- #likeforfollow
- #artist
- #fitness
- #justforfun
- #couplegoals
- #beautyblogger
- #music
- #recipe
- #DIY
- #funny
- #relationship
- #tiktokcringe
- #tiktokdance
- #dancer
- #dancelove
- #dancechallenge
- #5mincraft
- #workout
- #motivation
- #lifestyle
- #junebugchallenge
- #canttouchthis
- #fashion
- #ootd
- #inspirational
- #goal
- #quotes
- #behindthescenes
- #weirdpets
- #memes
- #savagechallenge
- #fliptheswitch
- #love
- #youhaveto
- #reallifeathome
- #tiktokmademebuyit
- #tiktokindia
- #like
- #featureme
- #dog
- #mexico
- #handwashchallenge
- #food
- #cat
- #swagstepchallenge
- #tiktokbrasil
- #family
- #football
- #foodie
- #usa
- #uk
- #travel
- #singing
- #beautiful
- #cooking
- #makeuptutorial
- #photography
- #lifehack
- #dadsoftiktok
- #momsoftiktok
- #mentalhealth
- #eyeslipface
- #skincare
- #lol
- #learnontiktok
- #happy
- #soccer
- #fypchallenge
- #basketball
- #Halloween
- #tiktokfood
- #loveyou
- #animals
- #korea
- #howto
- #happyathome
- #prank
- #fun
- #art
- #colombia
- #girl
Consider the following: the most popular TikTok hashtags will garner the most attention… however, you will face the most competition for that attention. (Everyone and their mother are boarding the #arrestedtrend train!)