If you still believe that Facebook and Twitter are the end-all and be-all of social media marketing tools, reconsider.
Say hello to your new best friend: business Pinterest accounts.
Eighty percent of Pinterest pins are repins, indicating that this platform values shareable content. A pin has a three-month average lifespan, which is much longer than Facebook’s five to six-hour average and Twitter’s 15-20-minute average.
Pinterest has become the hot ticket item for business marketing since Facebook purchased Instagram.
That’s not without reason. If a 30% increase in Pinterest accounts over the last year isn’t a sign that your company should be joining over 250 million monthly active users, I don’t know what is.
Pinterest’s real strength, aside from feeding obsessions with exotic destination vacations and gourmet food, is the integrated features of its business accounts. Join the businesses that have Pinterest for Business accounts to get additional marketing features to promote your brand on one of the fastest growing and most popular social media platforms.
Advantages of Pinterest Business Accounts
If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. You will receive the following benefits with your business account:
They Provide Various Terms of Service
A business’s terms of service are slightly different, so be sure to read them thoroughly. The distinction stems from the fact that you are using the account for commercial purposes.
You still have the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few commercial guidelines:
- Don’t encourage spam, such as asking participants to comment multiple times.
- “Do not “conduct a sweepstakes in which each pin, repin, or like represents an entry [or] ask pinners to vote with a repin or like.”
- Don’t run “too many” contests, sweepstakes, or promotions.
“Do not “suggest or imply that Pinterest sponsors or endorses” your company.
They offer educational marketing materials.
Pinterest not only provides the platform, but also educational marketing materials to teach you how to maximize its effectiveness for marketing your business.
- Business resources: Tools, insights, and best practices guides to assist creators in making the most of Pinterest.
- Business community on Pinterest: A community where creators and businesses can support one another. You can also visit the Pinterest Blog to stay up to date on when these materials will be available and to learn some basic tips.