How do you use Facebook groups to promote your business?
It’s actually not that difficult.
I’ll go over ten strategies you can use right now to drive more sales through Facebook groups.
How many Facebook groups do you currently belong to?
You’re not by yourself.
Every month, 1.8 BILLION people use Facebook groups.
To put it another way, Facebook groups are extremely popular.
Can you, however, use a Facebook group to market your business?
You certainly can.
Facebook groups can help you increase brand awareness and community engagement.
You can even use ingenious strategies to increase REVENUE!
Let’s look at ten clever ways to do so.
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Top 10 Tactics for Using Facebook Groups for Business Marketing
There are a few things to keep in mind when it comes to Facebook groups.
Facebook Groups are all about creating a sense of community.
But, in order to create that community, you must do two things:
- Bring in the right people for the team.
- Give your members something of value.
What are Facebook groups and what do they serve?
Facebook groups are online social media communities of people who share common interests.
In other words, they’re a place where you can make friends and network with people who share your interests.
It’s similar to old-school “school clubs.”
People can bounce ideas off one another in order to share useful information with other members of the community.
There are two kinds of Facebook groups:
- Public groups — A group in which ANY Facebook user can see and post content.
- Private groups — A group to which users must request access and may be required to answer specific questions and agree to the rules in order to join (set by the admins).
- Facebook group admins are typically the people who started the group. They establish the ground rules, provide background on the group, and invite others to participate.
Let’s take a look at an example of a Facebook group in action now.
It’s a closed Facebook Group with over 35,000 members, all of whom are consultants from various industries.
The Consulting Community is a place for consultants to share their consulting stories and lessons learned.
What’s the best part?
It’s not full of self-promotional nonsense or elevator pitches — just REAL value!
Obviously, some members use their Facebook profiles to market their services. After all, it’s a 35,000-person consulting firm.
However, as people become more interested in consulting tips and trends, the majority of promotional content is naturally filtered out.