Video is critical for the majority of businesses these days. If there is one thing that we have all learned from the COVID-19 lockdowns, it is that nearly anything can be accomplished remotely. This includes features such as virtually trying on clothing or cosmetics. Likewise, consulting and other services are frequently delivered via the internet these days.
However, there is another facet to the online transition. Due to the fact that people are still less likely to visit a store than they used to be, online sales are more critical than ever. Video is one of the technologies that enables customer education and “trying things out” in our digital world.
Because YouTube is the king of marketing video, it is critical for any marketer to understand how to use it effectively. Regrettably, this also means that capturing the attention of a customer is more difficult than ever. If you’re simply uploading videos without utilizing these YouTube tips, you’re missing out on the marketing potential of YouTube for your business.
Why You Should Be Aware of These YouTube Tricks
YouTube allows you to record a video and then upload it, correct? In a technical sense, yes. However, you will not achieve the same results as with more strategic posting. As with other social networks, YouTube has a plethora of functionality that may not be as intuitive or simple to understand as other platforms.
However, if you understand these tips and tricks, you can significantly increase the effectiveness of your YouTube marketing. Some of them will assist in attracting viewers to your videos, while others will assist in retaining viewers. Additionally, a few of these tips will assist you in adhering to YouTube’s terms of service and other legal requirements.
Create a Customizable YouTube URL
You’ve already branded everything else; why not your YouTube URL? With a branded URL, you have complete control over the address that people use to access your YouTube account. Many brands will choose their custom address based on their corporate or brand name. On the other hand, an influencer or solopreneur may employ a technique that distinguishes them. For example, a food channel might choose “superLAfoodie.” Alternatively, it could be something catchy, such as the title for their YouTube channel, if it is not their given name.
Regrettably, not everyone is capable of creating a custom URL. Before going this route, Google requires that you have at least 100 subscribers and meet several other criteria, so everyone must start with the default URL. While creating one is simple (just follow the instructions at that link), once selected, it cannot be changed. Having said that, it is one of the more effective YouTube branding tricks.
Create and distribute an auto-subscription link
Believe it or not, there are more effective ways to get people to subscribe to your channel than simply typing “like and subscribe” and nagging them throughout each video. Enter…the link to enable auto-subscription. When someone clicks on this link, they are immediately taken to their own YouTube account, where the “subscribe” button for your channel is already selected. They need only to click “confirm subscribe” on the popup to complete the process.
This is an excellent option because it simplifies the process of subscribing. Typically, a potential subscriber must discover your channel or a video on YouTube before clicking the magical red button. They can, however, do so from anywhere on the Web via an auto-subscribe link. It’s one of the most successful YouTube tricks available.
To fully capitalize on the power of these links, the first step is to establish one. This is simple: simply obtain the URL for your account and append?sub confirmation=1 to the end. Once you’ve created the link, you should distribute it widely. For example, you could incorporate it into your website alongside the YouTube icon or something similar. Here, the possibilities are limitless. Distribute it widely enough and you’ll gain a large number of new subscribers.